Today, TSN offered up this story. In a nutshell, the NBA champion Golden State Warriors’ uniforms will feature a sponsor’s logo for the next three years. In exchange, the Warriors will receive a cool $60-million.
Right now, Gary Bettman is lying on top of his desk hyperventilating. If the NHL was still hemming and hawing about doing the same, this news will clinch it. Get ready for advertiser’s logo’s on your favourite NHL sweater.
Soon, if not real soon.